Everything you need to know about Gong pricing before buying
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Cost-conscious revenue leaders expect a revenue intelligence SaaS platform to follow a straightforward per-user, per-month pricing model. And maybe with variations based on features, usage, or team size.
Gong doesn’t do that.
Instead, its pricing is hidden behind a sales conversation. It makes it hard to know what you’re really signing up for until you're deep in the buying process.
So we did the digging for you.
In this article, we’ve broken down Gong’s pricing based on the best research available, including platform fees, per-user costs, and services.
And we’ll stack it up against alternatives, including Avoma, the only enterprise-ready revenue intelligence platform that offers transparent pricing. It's a strong, affordable Gong alternative built for teams of all sizes, from smaller teams to enterprises.
You must take a closer look, especially if you’re after something more transparent and cost-effective without compromising on scale or functionality.
Let’s jump in.
How much does Gong cost?
Gong doesn’t publish pricing on its website, but based on customer reports and vendor analyses, the total cost typically includes:
- A platform fee
- Per-user licenses
- A professional services fee
1. Overview of platform fees
Gong’s pricing starts with a platform fee, which is essentially the cost of access. It’s a one-time annual fee, and it varies depending on your team’s size and the volume of data you’ll be storing. According to multiple sources, this fee:
- Starts at $5,000 per year for small teams
- Can go as high as $50,000 for larger organizations, depending on the size of the business and volume of data storage.
This annual platform fee includes:
- Unlimited data storage
- Unlimited collaborators
- Integrations with your calendar, phone, email, and video tools
- Training for managers and employees
- Data export features
- CSM support
- Basic onboarding and support
This breakdown reflects the base price and doesn’t include the user price for each additional sales rep.
In addition, most teams are expected to pay a $7,500 professional services fee for onboarding, support, and training.
2. Per-user charges explained
On top of the platform fee, Gong charges per recorded user. Prices vary by volume:
- Up to 49 users: $1,600 per user/year
- 50–99 users: $1,520 per user/year
- 100–249 users: $1,440 per user/year
- 250+ users: $1,360 per user/year
These are billed annually. You can’t pay month-to-month, so getting started is a big commitment. And unless you're an enterprise customer, there’s no trial to test it out first.
For example, a team with 10 users would pay:
- Platform fee: $5,000
- User cost for 10 users: 10 x $1,600 = $16,000
- Total: $21,000/year (before services)
3. Professional services fee details
An additional cost to consider is the $7,500 professional services upfront fee for onboarding, support, and training.
And this is not part of the platform fee mentioned above, which ranges between $5,000 and $50,000.
4. Optional add-ons
Gong includes many core features by default, but there are also premium add-ons for advanced features like:
- Advanced analytics tools
- Custom integrations
- Premium support tiers
These add-ons are usually negotiated during the sales process, so pricing will depend on your team’s needs.
Cost scenarios and investment impact
Gong has designed its pricing plans in such a way that the costs scale quickly. In many cases, customers are locked into multi-year contracts, which can make switching later more difficult.
Let’s look at a few pricing examples:
Small business example (10 users)
- Platform fee: $5,000
- Per-user cost: $1600
- User cost for 10 users: $16,000
- Services: $7,500
- Estimated total: $28,500/year
So, even for a 10-person team, you’re looking at close to $30K annually. And that’s just year one. Gong usually pushes for multi-year contracts.
Mid-sized team (50 users)
- Platform fee: $5,000
- Per-user cost: $1520
- User cost for 50 users: $48,000
- Services: $7,500
- Estimated total: $88,500/year
There’s no discount at this stage. Gong typically only offers volume pricing at 50+ users. So, for mid-sized teams, the cost continues to climb steeply.
Enterprise team (100 users)
- Platform fee: $5,000
- Per-user cost: $1,440
- User cost for 100 users: $144,000
- Services: $7,500
- Estimated total: $157,940/year
At this point, Gong's pricing starts to feel pretty heavy. And remember, this doesn’t include potential add-ons like custom integrations or advanced analytics.
Value proposition of Gong
Gong offers a deep set of features designed for sales teams that want full visibility into conversations, pipeline, and performance.
Some feature highlights include:
- Conversation recording across meetings, sales calls, and emails
- Deal boards and pipeline tracking
- Sales coaching tools for managers
- Forecasting based on deal activity
- Basic AI-based call scoring
For larger sales orgs with a strong operational motion, these tools provide deep sales insights and enable informed decisions based on market intelligence from customer interactions. For smaller or fast-growing teams, however, the cost and complexity can be a hurdle.
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Comparing Gong pricing with its alternatives
Let’s stack Gong up against some alternatives. When it comes to revenue teams, one Gong alternative worth considering is Avoma for its transparency, affordability, and scalability.
Avoma: A strong Gong alternative without the pricing guesswork
Avoma offers a complete AI meeting assistant and revenue intelligence platform, and the pricing is refreshingly simple:
- AI Meeting Assistant: $20/user/mo (or $19/user/mo billed annually, save 5%)
- Conversation Intelligence: $69/user/mo (or $59/user/mo billed annually, save 14%)
- Revenue Intelligence: $99/user/mo (or $79/user/mo billed annually, save 20%)
There’s no platform fee or setup cost, and you can get started with a 14-day free trial.
For 10 users on the top-tier Revenue Intelligence plan, the annual cost would be:
- 10 users x $79 x 12 = $9,480/year
That’s less than half of Gong’s starting price. Use the calculator below to quickly compare Gong vs. Avoma costs for your team size.
Avoma also includes:
- Seamless migration & implementation with a dedicated CSM (no extra services fee)
- AI-generated notes with customizable templates
- Field-level mapping of notes to your CRM
- Custom AI call‑level scorecards plus real‑time coaching prompts
- AI‑driven deal risk scoring, action‑item extraction & proactive alerts
- Fully customizable dashboards, leaderboards & revenue‑leakage monitoring
- Built‑in 1:1, group & round‑robin scheduler plus HubSpot/Marketo lead routing
- AI win‑loss deal analysis pushed into your CRM
- Free collaborators and listener seats
Have more questions about Avoma pricing and features? Talk to an expert.
Clari’s pricing? You’ll need to ask (and budget big)
Clari’s pricing isn’t fully disclosed on their website. However, recent guides suggest that costs can vary widely:
Average annual spend: Around $67,442
Cost range: From lower-end solutions up to $1,200,000 annually, depending on scale and customization
Salesloft pricing breakdown (This too is a secret)
Salesloft’s pricing also isn’t publicly listed, but industry estimates suggest costs around $1,000 per user/year for basic plans, with an extra $200 per user/year for dialer functionality.
For larger teams, estimates for 200 users range between $17,600 and $36,600 annually.
Gong pricing calculator
Here’s Gong’s pricing calculator for a ballpark figure. Compare it side by side with Avoma’s pricing to see where you’ll get more value.
Note: we haven’t factored in volume discounts. The cost remains the same per user, regardless of team size.
We bet Gong can’t offer any of this
Factors to consider before choosing Gong
Gong is a popular choice for revenue teams. But before you jump in, there are a few practical things to think about:
1. Hidden costs add up quickly
Gong’s pricing isn’t just per-user—it includes a platform fee, onboarding services, and potential add-ons for advanced features. These extras can drive your costs up fast, especially if you’re a small or mid-sized team.
2. No trial, no month-to-month option
You can’t try Gong before you buy, and there’s no flexible billing. That means you’re committing to a big, upfront investment without fully knowing if it’s the right fit for your team.
3. Multi-year contracts lock you in
Most Gong deals are multi-year, which makes switching later difficult—even if your team or budget changes. If flexibility is important, this could be a tough pill to swallow.
Choose between Gong pricing and Avoma clarity
If you’re a large sales org with a budget to burn and a preference for traditional enterprise deals, Gong delivers on deep analytics and customization.
But if you want enterprise-grade capabilities without the long contracts, hidden fees, and drawn-out sales cycles, Avoma gives you the same power with more flexibility.
Get pricing clarity without jumping on a call. Avoma’s pricing is right on the website, and you can start testing the product in minutes. That’s something Gong still doesn’t offer.
Not sure yet? You’ve got options.
Start a free 14-day trial to explore Avoma on your own. No credit card is needed.
Or, if you’d rather fast-track your decision and get your questions answered, book a demo with our team. We’re happy to help you find the right fit.
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