Track ROI and solidify a continuous learning and coaching culture across your org with Usage Intelligence

You spend weeks preparing your team trainings and getting new reps up to speed. Then poof—70% of sales reps forget what they learn within a week, 87% within a month.

When vital information is lost or missed, team performance plummets. Your teams must be in a constant state of learning and being coached to stay competitive.

And it's not just sales and customer success—with the introduction to AI, no one in your organization is safe to stand idly by. New features launch faster, competitors multiply, and buyer expectations evolve.

Your product and marketing teams also need to constantly be learning and listening to Voice of Customer (VoC) to bring their A game.

How do you hold them accountable?

That’s why we built Usage Intelligence within Avoma.

1. To create visibility into how your team members are investing time and effort in learning and understanding VoC
2. Hold your leaders accountable to provide coaching to their teams, and
3. Track adoption and ROI to make sure there’s no cog in the wheel.

What is Usage Intelligence?

With Usage Intelligence, you can easily keep track of how your org is using Avoma through a centralized dashboard. Easily monitor team activity on Avoma, see how engaged people are, and ensure leaders and team members are embracing a culture of learning. 

So how exactly do you use Usage Intelligence within your org? 

Keep your team on target with calls and meetings

Activity Monitoring: Keep a close eye on your team's calls and meetings to ensure everyone is hitting their targets. Track metrics like the number of calls held, total hours in conversations, and average meeting duration. 

Watch the leaderboard of those ranked highest for having the most interactions. Break down all activities—demos, outbound efforts, calls answered, and more—to stay on top of trends and keep your team performing at their best.

Hold your team accountable for continuous learning and coaching

Engagement Insights: Find out exactly how your team is using Avoma. Are they listening to meetings? Which ones? This helps everyone stay accountable—marketers and product teams get the customer insights they need, sales leaders can coach effectively, and reps can keep up with their training. 

Monitor engagement and interactions within the team by tracking comments on meetings, meetings shared, and listened-to snippets. Ensure your coaching initiatives have momentum and are effective.

See your Avoma ROI clearly

ROI Dashboard: Ever wonder if your team will actually use and benefit from a new solution? We've got a simple answer: we'll just show you!

See exactly how Avoma’s AI Meeting Assistant boosts productivity by showing how many hours your team saves with automating notes, listening to calls at 1.5X speed, and coaching engagement within the team like comments and snippets listened to and shared. 

Make sure your team is making the most of Avoma. Get clear visibility into productivity and efficiency gains at both the team and user levels, for any selected time period.

How Usage Intelligence can take your team to their peak performance and growth

Keep Voice of Customer (VoC) top of mind across the entire organization

You talk about being customer-obsessed, but is it really true?

You can’t understand customers' needs and pain points unless you go straight to the source. Sales and customer success teams meet with customers daily and understand VoC best, but only for the accounts they handle. 

Marketing and product teams often get this information secondhand.

To get accurate insights, everyone in your organization needs to listen to call recordings. Usage intelligence shows who is listening, to which calls, how often, and for how long. This way, you know who has the VoC top of mind when making decisions.

Feedback loops and surveys take too long. Get it right the first time by using real insights directly from your audience. They will tell you what you need—whether it's the value proposition or features to launch. Just listen.

Gamify learning for your team

Now that your team is listening to calls to get firsthand Voice of the Customer (VoC) insights, they can provide a better experience to prospects and customers, build better products, and create more successful messaging and campaigns that resonate. 

But how do you keep them accountable for continuous learning?

How can you incentivize team members to invest time in listening to call recordings? How can you make listening to calls a KPI for everyone in your organization? Is it possible to set weekly and monthly self-learning targets?

That’s where Usage Intelligence comes in.

The Engagement tab acts as your very own ‘learning leaderboard,’ creating a virtual contest of learning within your organization. Know how many calls your team is listening to, the percentage of what they listened to, and how much time they are spending to learn through these calls.

Our own team at Avoma has a lot of fun trying to climb the ranks and makes sure to listen to calls to hit their KPIs. Overall, this “customer-obsessed” mindset is not just a word we throw around - we live it - and we have the numbers to back it up!

Promote a culture of continuous learning and coaching across all teams

You can’t just have your team listen to calls and expect results; there has to be coaching from leaders to really close the gaps.

You also want to hold those leaders accountable and give them KPIs to ensure there is an effective coaching program in place. How can you ensure your leaders are actively giving feedback to their team members?

Usage Intelligence allows you to drill down to user-level activity and trends by clicking on ‘View details.’ This gives you visibility into several key areas:

• How many meetings they are listening to
• How much feedback (comments and snippets) they share with their team
• Whose conversations they listen to most
• Who receives the most feedback from them

You can even spot patterns. Is a leader spending more time listening to calls of a select few team members? Are they giving equal attention to all team members? Are some members getting overlooked?

You can filter engagement details by ‘Purpose’ and/or ‘Outcomes’ to understand what type of conversations your leaders are reviewing. These insights can help refine your organization-wide coaching strategy.

In Conclusion

Growing revenue and becoming profitable remains the highest priority for businesses across industries. Sales reps who invest time week on week in self-learning report higher quota attainment, higher deal win rates, and higher ACVs. 

Concurrently, there is a strong correlation between continuous coaching and improved sales outcomes: Companies with a dynamic coaching program have a 28% higher win rate. And yet, most sales reps report receiving less than one hour of coaching per week!

With Avoma’s Usage Intelligence, businesses can:

1. Incentivize people across the organization to stay engaged in continuous learning, 
2. Get crystal clear visibility into time and effort being invested in self-learning, and
3. Ensure leadership are held accountable to reviewing calls and providing feedback

No more blind spots. It’s time to inculcate a culture of continuous learning and continuous coaching at your organization. Start using Usage Intelligence today. Talk to our product specialists to learn more.

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