Top 5 AI-powered sales coaching software to boost performance 

As a sales manager or leader, your top priority is to coach and sharpen your team’s skills to drive performance. In fact, research shows that consistent coaching improves teams’ win rates by 32% and quota attainment by 28%.

But the problem here is: Traditional sales coaching often falls short. It’s time-consuming, hard to scale, and doesn’t adapt to evolving trends and customer behavior, making it less effective.

That’s why more sales managers & leaders are looking into an AI-powered sales coaching software today. These platforms empower you to record and analyze sales calls, extract valuable insights, track reps’ performance in real-time, deliver personalized coaching at scale, and much more.

We’ve compiled a list of the five best sales coaching software you can consider depending on your business goals, use cases, and budget. 

Before we get to that, let’s answer this question:

Why traditional sales coaching falls short today 

Traditional coaching often struggles to drive real results and improve reps’ performance at scale. Managers spend hours listening to calls and giving delayed feedback—creating a significant time gap between mistakes and corrections. By the time reps hear back, the moment has passed, and the impact is diminished.

To make matters worse, research shows that reps forget 84% to 90% of what they learned in a few months. Without ongoing reinforcement and continuous coaching, managers cannot ensure feedback is implemented, and reps return to their old, ineffective patterns.

Another major issue with the traditional approach is that you cannot easily measure its impact and effectiveness. Traditional coaching lacks real-time tracking, making it nearly impossible to monitor reps’ progress and identify areas for improvement. 

At the same time—there’s also a disconnect between the training and the real challenges reps face daily during customer interactions. Managers rely on strategies and best practices that have worked in the past—without any visibility into current trends, buyers’ needs, and competitive landscape. This means reps often find themselves untrained and unprepared while dealing with complex sales situations and navigating buyers’ expectations.

Thanks to AI, the ways of sales coaching are adapting and changing. Managers can now provide consistent, actionable, and personalized coaching at scale, enabling reps to improve their performance and consistently hit their quotas.

The rise of Generative AI & how it’s changing the world of sales coaching

Whether you want to maximize your team’s performance, offer real-time feedback to reps, or personalize coaching at scale, artificial intelligence (AI) can help. Let’s explore how AI can make a difference:

• Get real-time insights into reps’ performance: No more manually reviewing calls and giving subjective feedback. AI can analyze sales conversations and provide real-time insights based on reps’ talking patterns, tone, patience, confidence levels, active listening skills, and more. 

• Provide instantaneous feedback & coaching: AI-powered platforms offer collaboration features, allowing you to drop comments or tag members on the call recordings or transcripts to deliver targeted feedback. 

• Highlight top patterns & trends of top performers: Curate key moments from sales calls and showcase best practices & winning behaviors to the team for asynchronous learning and development. 

• Automatically score calls & prioritize high-impact coaching: Leverage AI to automatically score sales calls based on your defined rules or scorecards. Identify areas of improvement for lowest-scored calls and prioritize high-impact coaching for rapid skill development & performance improvement. 

• Customize coaching sessions based on the team’s performance: With an AI-powered platform, you can monitor the team’s performance over time, spot individual trends and patterns, and customize coaching initiatives based on specific reps’ requirements.

• Onboard new hires faster: Cut ramp-up time by 50% by enabling new reps to learn asynchronously rather than shadowing anyone on live calls. 

• Track & improve the adoption of sales methodology: AI can automatically score and assess each call based on your chosen methodology, enabling you to gauge reps’ adoption and hold them accountable. 

5 best sales coaching software for sales managers & leaders in 2025

Avoma

Standout coaching features: Team performance insights/dashboard, smart trackers, and AI-powered scorecards & call scoring 

Avoma is a conversation intelligence & revenue intelligence software with standout coaching capabilities. It analyzes sales calls to extract real-time, actionable insights into reps’ performance and customer engagement throughout the call. 

You can get deeper insights into each conversation by analyzing metrics such as talk time, talk-to-listen ratio, filler words, monologues, sentiments, and more. Track keywords and concepts across conversations to identify recurring themes & patterns and pinpoint areas of improvement.

With AI-powered call scoring, each conversation is scored automatically based on your defined rules/scorecards. Leverage our pre-built scorecards based on sales methodologies such as BANT, MEDDIC, SANDLER, and SPICED or create custom scorecards tailored to your unique business processes and needs. After each call is scored, you also get an AI-powered justification, enabling you to quickly understand what areas reps covered and where they dropped the ball. Rather than reviewing each call, managers can free up their time and only focus on high-impact opportunities to drive real change and improve team’s performance.

On Avoma’s centralized dashboard, you can also monitor your team’s performance over time, spot individual trends and patterns, and customize coaching to support their ongoing growth and development.

Avoma’s sales coaching features:

1. Conversation insights & analytics: Avoma records and analyzes sales calls to generate conversation insights, such as reps’ talk time, talk-to-listen ratio, patience levels, filler words, monologues, sentiments, and more.

2. Keyword & smart tracking: Gain actionable insights related to competitors, deal risks, objections, and feature requests by tracking keywords and concepts across conversations, enabling you to personalize your sales pitch for each prospect.

3. Team collaboration features: Instantly provide feedback to reps by dropping comments, tagging them, and sharing video snippets directly on Slack or any other platform you use. 

4. Playlists: Curate your team’s winning moments into playlists to empower reps and new hires to learn and develop their skills asynchronously. 

5. AI-powered call scoring: Ensure consistency and objectivity in performance evaluation with 100% automated call scoring. Instantly spot improvement areas in low-performing calls and highlight calls that showcase best practices. 

6. Pre-built & custom scorecards: Leverage pre-built scorecards based on sales methodologies, such as BANT, MEDDIC, SPICED, and SANDLER. Or create your custom scorecards based on your unique needs for performance evaluation. 

7. Live coaching guidance: Deploy live answer cards to provide accurate, contextual answers to reps when tackling a tough objection or navigating complex situations. 

8. Team performance dashboard: Monitor the team’s performance, assess individuals’ trends and patterns, and create customizable learning paths based on AI-powered insights. 

Gong

Standout coaching feature: AI-powered personalized recommendations

Gong is a revenue intelligence platform with a dedicated AI-powered sales coaching platform. It analyzes each conversation to extract data-driven insights, provide actionable feedback, and generate AI-powered recommendations, enabling reps to improve their sales performance. 

Gong’s sales coaching features:

1. Data-driven coaching metrics: Gong captures coaching metrics such as topic duration, talk ratio, and question ratio to assess soft skills and pinpoint areas of improvement. 

2. Keyword & concept tracking: Capture keywords or concepts across conversations to identify relevant trends and patterns and provide data recommendations to help reps close more deals.

3. AI-powered recommendations: Based on the call performance, Gong automatically generates personalized recommendations for each rep to hone their skills and performance.

4. Track coaching progress: You can easily follow how much of the coaching is implemented, the impact it’s generating, and where to focus next. 

5. Capture topic trends: Curate top performers’ strategies and winning behaviors and share those with your team for asynchronous learning and development. 

Limitations of using Gong:

1. Lack of transparency in pricing: Gong requires you to fill out a form for a custom quote. From the information online, the platform’s per seat pricing varies anywhere between $1,050-1600. There’s also a $7,500 professional services fee and a one-time platform fee that starts from $5000 and goes up to $50,000. This could be quite expensive if you’re only looking for sales coaching features—and don’t require Gong’s revenue intelligence features.

2. No automated call scoring: Managers still need to manually listen and score calls since Gong doesn’t offer automated call scoring. 

3. Limited scorecards: Gong offers scorecards for various purposes, such as discovery calls, outbound calls, and product demos, but they’re limited.

4. No custom CRM field updates: Gong cannot update custom CRM fields based on sales methodologies such as SPICED, MEDDIC, BANT, etc., which means reps need to do extra work copying/pasting the data to CRM manually.  

3. Chorus by ZoomInfo

‍Standout coaching feature: Customizable coaching initiatives

Chorus is another conversation intelligence software with powerful sales coaching capabilities. You can analyze all your customer calls and meetings for in-depth analysis, capture talk tracks & methodology adherence, identify winning behaviors, and provide faster, consistent coaching to reps via scorecards.

Chorus’ sales coaching features:

• Capture key conversation metrics: Identify trends and monitor reps’ performance against key metrics such as talk-to-listen ratio, filler words, monologues, engaging questions, next steps, and more.

• Customizable coaching initiatives: You can set up and customize coaching initiatives based on your specific sales methodology or coaching needs.

• Scorecards for personalized feedback: Customize scorecards based on sales methodologies or use pre-built ones from Chorus to easily score reps’ conversations and leave personalized feedback. 

• Peer review: Chorus recommends highest-scored calls to the team to learn and implement best practices. 

• Snippets & playlists: Capture video snippets to share them instantly with the team. You can automatically add new calls that fit your criteria to relevant playlists, allowing reps to learn asynchronously and reduce the ramp-up time for new hires. 

Limitations of using Chorus:

• Lacks transparency in pricing: Similar to Gong, Chorus’ pricing is not available on the website. However, as per the users, the cost significantly goes up depending on the features required, usage, and contract length. 

• Limited pre-built scorecards: Chorus offers limited scorecards for different call types, such as discovery calls, cold calls, etc. In addition, you need to build scorecards for sales methodologies—Chorus doesn’t offer those by default. 

• No AI-powered call scoring: It doesn’t automatically score calls based on scorecards, leaving you to review and score calls manually. 

Jiminny

‍Standout coaching feature: Live coaching

Jiminny is a conversation intelligence platform with built-in coaching capabilities. It captures and analyzes interactions across calls, meetings, and emails for real-time, actionable conversation insights. You can identify and assess reps’ performance against talk tracks, pinpoint areas of improvement, automate call coaching, and do a lot more.

Jiminny’s sales coaching features:

1. Talk-pattern analysis: Evaluate reps’ performance against the benchmark metrics, such as talk-to-listen ratio, talking speed, longest monologues, conversation switches, etc.

2. Customizable coaching frameworks: Provide qualitative and quantitative feedback to sales reps by configuring your playbooks and coaching frameworks.

3. Live coaching: Provide live coaching on the call via built-in chat and automatically log coaching insights into CRM or share on other platforms.

4. Automated call scoring: Jiminny gives a star rating to each call based on the configured playbook or framework, allowing reps to see how they’re performing and where they can improve. 

Limitations of using Jiminny:

• Lacks customizable AI scorecards: Jiminny requires you to set up each scorecard manually to automate call scoring. Additionally, it doesn’t offer pre-built scorecards based on MEDDIC, BANT, SANDLER, or other sales methodologies. 

• Basic call scoring: Jiminny scores each call based on your coaching frameworks or playbooks, but doesn’t provide a justification for scores or personalized recommendations on how reps can improve. 

• Third-party integration challenges: Jiminny doesn’t offer seamless native integrations, especially with CRMs. Details often don’t sync automatically, which means reps need to spend additional time doing the grunt work.

Revenue.io

Standout coaching feature: Live call guidance

Revenue.io is an AI-powered sales execution platform that allows you to extract real-time insights, automate and personalize coaching, and provide data-driven recommendations. You can automatically surface coaching moments from the call, provide instant feedback, and track reps’ improvement over time.

Revenue.io sales coaching features:

1. Conversation performance metrics: Get AI-powered performance insights, such as talk-to-listen ratio, longest talk streak, and conversation etiquette, enabling sales professionals to assess skills and improve performance.

2. Live call guidance: Offer real-time coaching to reps when they’re stuck in a complex situation or unable to handle buyers’ objections. 

3. Real-time coaching alerts: Revenue.io sends real-time alerts to reps when their energy seems low or they’re interrupting prospects so they can tweak their communication accordingly. 

Limitations of using Revenue.io:

1. No AI-powered personalized recommendations: Revenue.io doesn’t offer AI-powered personalized recommendations to tell reps where they’re doing well and what they could improve upon. 

2. Lacks scorecards: The platform doesn’t offer scorecards nor allow you to build your own to evaluate reps’ performance. 

3. No automated call scoring: It lacks the ability to automate call scoring based on predefined criteria/scorecards, leaving managers to review each call manually.

Final verdict: Which AI-powered sales coaching software is best for you?

There’s no one correct answer to this. Each tool has its own strengths and limitations. Depending on your team size, feature requirements, and budget, you can look into any tool that aligns closely with your needs and expectations.

To give you a rundown:

1. Chorus by ZoomInfo has great conversation intelligence features but requires you to shell out extra and opt for a packaged deal
2. Jiminny lets you use your own coaching frameworks and playbooks to score calls but offers limited capabilities beyond that
3. Gong has premium coaching features but it’s super expensive and not ideal for SMBs and startups
4. Revenue.io offers conversation insights & analytics with decent coaching capabilities

However, if you’re looking for an all-in-one tool that combines the best of each platform, from advanced conversation insights and analytics, AI-powered scorecards & call scoring, to automated coaching capabilities, and pipeline management and forecasting, then Avoma is the tool you should be looking into.

‍Sign up for a free trial or book a demo with our product experts.

Happy coaching!